Here at geniant we’ve been discussing a re-branding of our corporate identity. We’ve already gone through a series of branding exercises: colors, fonts, photos, and words to describe the “ideal geniant”.
Recently we’ve been moving into the visual aspects of branding and while putting together a presentation to present some of our visual ideas, I came across quite a few “modern re-brandings”. The number of large companies re-branding in the past year is surprising. So why now?