Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I’m happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time “going mobile”. For some it’s an app, others it’s a site – where some should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.
The thing about mobile is that it’s always changing. Today as I write this on a plane with my iPad (which just came out this past weekend) i’m wondering about the iphone event apple is putting on later today and how that will effect my presentation. Hopefully not much Either way, I’m ready for tomorrow and interested to hear stories from all the UX professionals at the IA Summit.