When you think about how people were entertained in their homes in the past, they would usually crowd around a radio or TV – which would be located at some central point in the home. Recently this has changed – with powerful, smaller, connected devices we’re able to fragment this experience. You have a home where everyone is on a different shared device, being more selective about the content they’re consuming – video, websites, games – all up to the individual, but still connected to their circles of family and friends.

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