Failing Fast & Learning Along the Way – Big Design 2013

Jeremy Johnson @ Big Design

Jeremy Johnson @ Big Design

A couple weeks ago I gave a presentation to a crowd at the Big Design Conference around how we can quickly learn from our customers using a variety of different methods. In the past when I’ve worked with a number of large organizations, moving fast has always been an issue – but many organizations today have cracked the code, and despite their size they move quickly to learn and adjust to make better products for their customers. Products that they truly find value in and enjoy.

If you missed Big Design, it’s a great Dallas area conference, you can see the recap of the conference here via seen.co.

Jeremy Johnson @ Big Design

Jeremy Johnson @ Big Design

The title of the presentation comes from the mantras of startups: “Fail Fast”, “Move Fast & Break Things”, “Keep Shipping” – these are all great slogans, but unknown to many – these are really all about learning. It’s about getting things in front of your customers early, and often. Watching – and learning. Finding what ideas were not quite as brilliant as you once thought – and finding this out as fast and cheap as possible.

With my background in User Experience and customer research, I’m always curious with how they fit in this model. Taking from Agile, Lean, and User Centered Design I went over the build-measure-learn process, and how you can start to shape your organization to move fast, without leaving your customers behind.

Here’s the presentation hosted on slideshare:

@philiplikens took some notes during my talk which you can find here: Failing Fast & Learning Along the Way Notes.

During the presentation I asked a series of questions around how often and how close everyone gets to their end customer. Unfortunately not enough, but there was enough discussion at the end to show that everyone wants to learn from their customers in meaningful ways – we just need to find ways to break down these barriers to do so.

It’s neither expensive or slow to learn something from your customers – so start learning today!

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