When heading to Disney World who knew one of the most magical moments would be not having to use any of the following: ID, credit card, debit card, cash, or wallet to purchase anything, anywhere.
Disney launched their “magic bands” late in 2013 – and at first glance it seemed like a theme park enhancement. A way to get on rides easier, to verify your tickets, etc… But the killer feature was living the week without a wallet. I’m always interested in new payment methods, I’ve tried square, paypal – I use my starbucks app for every ice-tea purchase, but I haven’t seen anything that “just works” like this. And at scale, with 17 million people entering just Disney World’s Magic Kingdom each year.
The bands are a water-proof and unobtrusive – a wearable that never needs to come off. It holds a RFID chip that holds all your information. That with a 4 digit pin number, and you’re set for anything needed at any Disney park or even Downtown Disney shopping area.
It’s liberating, simple, and convenient. Almost too simple, which I’ll assume leads to bigger average purchases then non-band shoppers. And something I can’t believe someone else like a VISA or MasterCard hasn’t yet been able to achieve (imagine wearing your VISA and AMEX bands all the time 😉