I’ve received some great comments, questions, and kudos from my IA Summit and Big Design talks on Mobile Strategy, and I’ve heard from a good number of people that they’re using the presentation to make decisions about mobile strategy on their own (which is great!). I did put together a couple of quick worksheets that could help turn the presentation into a mini-workshop for anyone trying to make decisions about what to do in mobile.

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Who feeds an experience?

Awhile back I posted my “Universe of User Experience“, where I wanted to show all the pieces that needed to come together to create a great experience. This was very helpful in educating people on what User Experience was and why all the pieces were necessary. But this did not address the issue of explaining the roles of the people doing this work… So, who feeds these experiences?

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Who Moved my Buy Button?

In web design there are a couple things that are for the most part consistent across sites to provide a more uniform experience. Things like most logos tend to be on the top left of a page (as well as link to the homepage) and the search goes somewhere near the top right. Besides browsing the web, something most internet surfers do is shop. It could be clothing, electronics, jewelry, whatever – but this common experience has becomes very inconsistent when it comes time to buy.

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Explaining User Experience

User Experience has been defined and visually demonstrated many times before, but I’ve never really seen the “nuts-and-bolts” of a User Experience project listed in a way that’s easy to understand. I’ve come across many people who just don’t know what goes into a UX project, and also don’t know what resources should be on a UX project. By breaking out all the pieces I’m able to solve multiple problems with one graphic…

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re-branding

Here at geniant we’ve been discussing a re-branding of our corporate identity. We’ve already gone through a series of branding exercises: colors, fonts, photos, and words to describe the “ideal geniant”.

Recently we’ve been moving into the visual aspects of branding and while putting together a presentation to present some of our visual ideas, I came across quite a few “modern re-brandings”. The number of large companies re-branding in the past year is surprising. So why now?

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