I can be your partner in creating products people love, crafting stories that stick, and designing experiences that move business forward.

Senior design leader with 20 years elevating teams, driving digital transformation, and focusing design on building what matters.

For nearly two decades, I’ve grown from designing interfaces to designing systems, teams, and strategies that make a lasting impact. My career spans in-house and consulting, including big brands: Sabre, GameStop, Travelocity, and consulting experience at Amdocs, projekt202 and currently geniant.

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Design Leadership Positions: UX, Research & Service Design

Recent projects across design, strategy, research & AI.

Design Consulting:
Operations Pilot

UX Design:
Retail Operations

Management:
Research Planning

Workshop:
Retail, Cross-Channel

Research:
Workplace Strategy

UX Design:
Benefits & Payroll

Scenario Design:
Wealth Management

Workshop:
AI-Agents

Research:
Visualizing Journeys

AI Consulting:
Process Modernization

Prototype:
Telco, Installs

Prototype:
Finance, Credit Memos

What I’m currently learning, exploring and sharing.

In addition to Product Design Leadership, I’ve also helped run & grow multiple design consulting businesses. Take a look.

Community Focused

One of the most fulfilling parts of my work has always been mentoring designers: helping them sharpen their craft, build confidence, and find their own spark for improving experiences that make an impact. I’m currently doing that through adplist.org and as a board member of AIGA Dallas.

“I love evangelizing the value of design—seeing the lightbulb moments when it clicks for people is the most exciting part.”

  • User Experience

    Leader in human-centered design and user research, with expertise in mobile, AI, and enterprise UX. Focused on creating intuitive, validated experiences that drive engagement and loyalty.

  • Product Management

    Experienced in leading product discovery, validation, and delivery for high-impact solutions. Skilled at building roadmaps, aligning stakeholders, and driving execution from concept to launch.

  • Product Marketing

    Strong background in positioning, messaging, and go-to-market strategies that accelerate product adoption and revenue. Adept at translating complex solutions into clear, customer-centric value propositions.

  • Strategy & Innovation Consulting

    Trusted advisor to executives on digital transformation, growth strategy, and innovation. Expert at facilitating workshops, creating actionable insights, and guiding organizations through change.