The Intersection of Digital and Physical Reality

Right now, I am bringing this vision to life in a space where digital intelligence meets massive physical-world impact: leading the UX team for AI Experiences at Caterpillar. It's a unique vantage point. We are taking the most advanced capabilities of AI and applying them to industries that literally shape the world around us.

As the UX Manager for AI Experiences at Caterpillar, I lead a team focused on creating seamless human-machine interactions at an industrial scale. We specialize in AI-driven workflows and conversational interfaces for the physical world, empowering our customers to solve their most complex challenges.

• ✦Direct UX strategy for next-generation enterprise AI solutions, including cat.ai and innovations announced at CES 2026.
• ✦Establish organization-wide AI design frameworks, playbooks, and coaching models to elevate internal product and design capabilities.
• ✦Design intelligent, conversational interfaces that translate complex industrial telematics into practical field solutions, bringing the "desk to dirt" customer vision to life.
• ✦Partner with product and engineering leadership to deliver scalable, human-machine workflows for complex industrial environments.

As cofounder and SVP of Experience Transformation, I was part of the senior team building geniant, a new kind of design consultancy that focuses on insights, experiences, and AI-first digital consulting to create next-generation experiences that drive business results.

• ✦Co-founded and scaled an experience and AI-focused digital consulting startup from 0 to 100 team members, servicing Fortune 500 clients.
• ✦Spearheaded global go-to-market (GTM) strategy, product marketing, brand positioning, and early-stage growth frameworks.
• ✦Managed M&A integration and change management operations following the acquisition of 4 strategic design businesses.
• ✦Served as player-coach, combining business operations leadership with high-value enterprise AI consulting.

Post-acquisition, aligned design, product, and engineering on large telecom and media programs while taking projekt202's experience-driven methods to global telcos.

• ✦Led global change management, operational integration, and product scaling following the acquisition of projekt202 by Amdocs.
• ✦Authored the global GTM message and pitched experience-driven digital transformation directly to tier-1 telecom CEOs.
• ✦Partnered with sales and product teams on account-based sales, solution narratives, and executive alignment workshops.

In this role, I was part of the senior management team @ projekt202 an experience-driven transformation consultancy. Throughout this period of hyper-growth, I supported the organization's business through everything from running the UX and research consulting teams to product marketing, sales enablement, and GTM strategy. While growing the organization, I continued consulting with Fortune 500 leaders and their teams on UX and product discovery. projekt202 was a high-growth design-boutique roll-up company that achieved a successful corporate exit through an acquisition by Amdocs.

• ✦Drove product marketing, brand positioning, and sales enablement strategies during a period of corporate hyper-growth.
• ✦Founded and grew the Experience-Driven (XD) Alliance, a cross-city B2B community of 300+ executive design and technology leaders.
• ✦Formulated repeatable sales enablement artifacts and executive education programs that directly accelerated pipeline conversion.
• ✦Coached regional directors to scale design discovery and research practices across major travel, retail, and telecom accounts.
• ✦Built and led one of the region's largest digital product design and research teams, scaling the office to over 50 practitioners.
• ✦Standardized playbooks for design discovery, ethnographic research, and prototyping to de-risk high-impact enterprise software launches.
• ✦Directed strategy and execution across tier-1 client accounts, including Pizza Hut, Capital One, 7-Eleven, and major airlines.

At Travelocity, I led the User Experience group for the product organization and the design team supporting media and merchandising. I shaped the vision, design standards, and customer experience across mobile and desktop, launching revenue-generating features and major product updates for this beloved travel brand.

• ✦Served on the leadership team responsible for transitioning an aging legacy travel platform into the mobile-first era.
• ✦Managed a cross-functional mix of product UX designers and promotional creative staff across merchandising, search, and PDP pages.
• ✦Shipped mobile conversion and responsive optimizations tied to a 15% increase in mobile conversion and 6-8% booking lift.
• ✦Managed organizational structures and product alignment during the successful corporate acquisition by Expedia.

At GameStop, I led the product design, UX research, and creative teams for our e-commerce site and digital gaming products as part of a company-wide digital transformation initiative. My work focused on enhancing the online shopping experience and delivering new digital products, including our mobile app and updated mobile website.

• ✦Commanded product design, UX research, and promotional creative teams for global e-commerce paths during an omnichannel digital transformation.
• ✦Managed an integrated mix of internal talent and global vendor teams to execute a company-wide shift to mobile.
• ✦Captured 500M+ in e-commerce lift by launching the first responsive mobile web platforms and native apps with double-digit traffic growth.
• ✦Spearheaded product strategy for modern retail initiatives including Buy Online Pick Up In Store (BOPIS) and real-time inventory tracking.

At Sabre Travel Network, I managed the User Experience team tasked with reinventing how travel agents work through the launch of a new flagship product: Sabre Red.

• ✦Built and incubated a net-new corporate UX practice from near zero to a structured internal consultancy for the Travel Agency business.
• ✦Led the team that designed the product vision for next-generation travel-agent platforms, leading the landmark Sabre Red redesign.
• ✦Spearheaded early mobile strategy, designing Travelocity's first mobile web application, which was featured in an Apple keynote presentation.
• ✦Partnered closely with engineering and product management to integrate rapid prototyping and field research into the core developer workflow.