Building the teams and strategy behind Industrial AI. Specialist in Enterprise UX with a proven track record across Telecom, Travel, Retail, and Global Consulting.
My Experience
20
Years of Experience
2026 – Present
UX Manager, AI Experiences
Caterpillar
As the UX Manager for AI Experiences at Caterpillar, I lead a team focused on creating seamless human-machine interactions at an industrial scale. We specialize in AI-driven workflows and conversational interfaces for the physical world, empowering our customers to solve their most complex challenges.
2022 – 2026
Co-founder & SVP Experience Transformation
geniant
As cofounder and SVP of Experience Transformation, I was part of the senior team building geniant, a new kind of design consultancy that focuses on insights, experiences, and AI-first digital consulting to create next-generation experiences that drive business results.
2018 – 2022
Vice President of Customer Experience (Amdocs acquired projekt202)
Amdocs
Post-acquisition, aligned design, product, and engineering on large telecom and media programs while taking projekt202's experience-driven methods to global telcos.
2013 – 2018
Dir of User Experience, and then VP of Customer Experience
projekt202
In this role, I was part of the senior management team @ projekt202 an experience-driven transformation consultancy. Throughout this period of hyper-growth, I supported the organization's business through everything from running the UX and research consulting teams to product marketing, sales enablement, and GTM strategy. While growing the organization, I continued consulting with Fortune 500 leaders and their teams on UX and product discovery.
2012 – 2013
Director of Design & User Experience (acquired by Expedia)
Travelocity
At Travelocity, I led the User Experience group for the product organization and the design team supporting media and merchandising. I shaped the vision, design standards, and customer experience across mobile and desktop, launching revenue-generating features and major product updates for this beloved travel brand.
2010 – 2012
Director of User Experience
GameStop
At GameStop, I led the product design, UX research, and creative teams for our e-commerce site and digital gaming products as part of a company-wide digital transformation initiative. My work focused on enhancing the online shopping experience and delivering new digital products, including our mobile app and updated mobile website.