Building geniant: From Vision to Nearly 100 Strong
I co-founded and helped scale geniant from the ground up, growing the company from zero to nearly 100 employees in under three years. My role spanned shaping go-to-market and growth strategies; consulting on UX, product discovery, and client strategy; integrating acquisitions; and developing service offerings that resonated with executive leaders.
What began as an idea to create a new kind of consultancy—one that could bridge design, strategy, and emerging technology—quickly became a force in the market. I helped launch geniant as part of the senior management team, scaling it from zero to nearly 100 employees in under three years, shaping its go-to-market strategy, service offerings, and client engagements.
At its core, geniant operates on an Insights, Experiences, and AI-First framework:
Insights: Proprietary research and analytics reveal the customer and employee moments that most drive loyalty.
Experiences: These insights are transformed into seamless journeys spanning digital products, physical environments, and human interactions.
AI-First: Enterprises are guided toward embedding AI into products, workflows, and decisions, enabling faster value creation and sustainable growth.
Supported the launch of a new experience consulting company from zero to nearly 100 employees in under three years, shaping go-to-market and growth strategies.
Consulted on UX, product discovery, and strategy for geniant’s clients.
Developed service offerings and sales enablement materials that equipped teams to win new business from C-Level B2B buyers.
Developed and led innovative research and discovery engagements in emerging areas of workplace design, leading to buzz in the marketplace.
Improved win rates by educating C-Level stakeholders on product development, which contributed to meaningful revenue growth across key accounts.
Integrated AI tools into our product marketing efforts and supported the development of new consulting AI offerings.
