Transforming Travel Agent Experiences with Sabre Red

As the UX Manager at Sabre Travel Network, my team kick-started the transformation of our travel agent software, Sabre Red. This comprehensive initiative involved extensive collaboration with engineering, design system development, prototype testing with travel agents, and the launch of an intuitive UX/UI, significantly elevating travel agents' productivity and satisfaction.

UX Management

UX Management

Sabre

Sabre

2010

2010

Design System & Prototyping

  • Integration and Feasibility: Worked closely with engineering teams to align design ambitions with technical possibilities, ensuring smooth and effective implementation of innovative features.

  • Cohesive User Experience: Initiated a comprehensive design system, providing consistent, intuitive interactions across the entire suite of tools, simplifying usage and enhancing agent efficiency.

  • Validated Usability: Conducted prototype testing directly with travel agents, gathering real-world feedback that informed critical improvements, making the platform easier and faster to adopt.


    Launching Sabre Red 360


    • Impactful Results: The launch of Sabre Red 360 was praised by travel agents for its significant improvements:

    • Enhanced Productivity: Enabled travel agents to work up to 25% faster and reduced their training time by 50% through an intuitive interface and smarter workflows.

    • Remote Efficiency: Introduced Sabre Red Web, a browser-based solution allowing travel consultants to manage reservations seamlessly from any location without heavy hardware requirements.

    • Tailored Experience: Offered extensive workspace customization, aligning closely with each agency's unique business strategies and brand promises, significantly enriching customer experiences.

Development center in Kraków

  • While serving global travel agent customers, I partnered closely with our large development center in Kraków, Poland. I managed direct reports in Kraków and traveled there to align teams and set UX strategy for upcoming products.

120,000+

120,000+ agents in 110+ countries upgraded to Sabre Red (by May 2011). Modernized point-of-sale at a global scale.


20%

Up to 20% faster bookings + 30% fewer keystrokes with Sabre Red’s graphical view, leading to quicker service and higher agent throughput.


67%

Training time is cut from ~6 weeks to ~2 weeks on the new graphical view, resulting in ~67% faster onboarding for new agents.


145,000

145,000 agents upgraded to Red by August 2011 (up from 120k in May), demonstrating rapid adoption momentum in just a few months.


60

Ancillary details from ~60 airlines available via Air Total Pricing’s global rollout, offering richer comparison shopping and fewer surprises for travelers.


55,000+

55,000+ travel agency locations connected to Sabre Travel Network (distribution reach), strong channel coverage.

I’m Jeremy Johnson, product design, research & strategy leader with years of experience working across product, engineering, marketing, and GTM. Currently focusing on AI and conversational experiences.

Let's chat!

Built in Framer by Jeremy

© Copyright 2026

I’m Jeremy Johnson, product design, research & strategy leader with years of experience working across product, engineering, marketing, and GTM. Currently focusing on AI and conversational experiences.

Let's chat!

Built in Framer by Jeremy

© Copyright 2026

I’m Jeremy Johnson, product design, research & strategy leader with years of experience working across product, engineering, marketing, and GTM. Currently focusing on AI and conversational experiences.

Let's chat!

Built in Framer by Jeremy

© Copyright 2026