Push for Mobile & UX Maturity

• Empowering Travelers Through Mobile Innovation: From 2011 to 2014, Travelocity rapidly expanded its mobile offerings, launching Android and iOS apps with full-service booking and itinerary features. Exclusive mobile deals and last-minute rates incentivized on-the-go bookings, helping the brand stay competitive in a mobile-first era.

• Building UX Maturity Amid an Organizational Shift: As Director of UX, I guided the evolution of internal processes to support a product-driven model — aligning cross-functional teams, improving research cadence, and elevating design quality across mobile and web. This shift laid the foundation for faster iteration and stronger traveler-centric features.

Working with global teams

• While at Travelocity, I partnered with global teams in London and Buenos Aires—traveling on-site and collaborating virtually—to support the lastminute.com brand and shared initiatives across markets. Working closely with our global technology teams, I aligned roadmaps, coordinated time-zone-spanning releases, and kept cross-functional execution unblocked.

Making way for Expedia

• Laying Strategic Groundwork for the Expedia Partnership: By modernizing the experience layer and embracing mobile-first design, Travelocity set the stage for a pivotal partnership with Expedia. This move allowed Travelocity to double down on brand and marketing strengths while leveraging Expedia’s powerful booking engine to serve travelers more effectively.